ISBN-Nr.de

Success Factor: Change Management

Change communication and change marketing as key success factors

That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing?
 
About the book:

- How to simplify the change process for your staff.
- Why change needs conflicts.
- Change marketing and innovation management.
- Change project management, organizational and process design.
- LIFO ®-charts and change-lexicon.